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December 10, 2015 06:00 AM

Adidas launches upgraded shoe made with ocean plastic

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    The concept shoe consists of an upper section made with ocean plastic content and a midsole which is 3D printed using recycled polyester and gill net content.

    The concept shoe consists of an upper section made with ocean plastic content and a midsole which is 3D printed using recycled polyester and gill net content.

    Sports clothing giant Adidas has launched a new concept shoe made with ocean plastic materials and nets typically used to catch fish.

    The concept shoe consists of an upper section made with ocean plastic content and a midsole which is 3D printed using recycled polyester and gill net content.

    Back in June, Adidas revealed a shoe made almost entirely from recycled ocean waste. That product marked the beginning of a partnership between the sportswear firm and Parley, an organisation trying to combat ocean pollution worldwide.

    Now, the sportswear giant has unveiled a new design featuring a 3D-printed midsole created out of recycled polyester and gillnets.

    Eric Liedtke, Adidas' group executive board member responsible for global brands, said: “World leaders forging an agreement is wonderful, but we shouldn't need to be told to do the right thing. The industry can't afford to wait for directions any longer.

    “Together with the network of Parley for the Oceans we have started taking action and creating new sustainable materials and innovations for athletes. The 3D-printed Ocean Plastic shoe midsole stands for how we can set new industry standards if we start questioning the reason to be of what we create.”

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