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July 03, 2012 07:00 AM

Italy replicates US reusable bag challenge

Plastic News Europe
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    The Italian authorities have announced the launch of the Reusable Bag Challenge, aiming to encourage shoppers to use reusable bags, after the success of a similar scheme in Colorado.

    The challenge is open to towns with populations of between 8,000 and 16,000 inhabitants. The participants will tally the purchases made without the use of single-use bags in the stores taking part for a six month period, and the community that obtains the highest reduction of disposable bags will win €20,000.

    The event is part of Porta la Sporta (bring your bag), an environmental project launched in 2009.

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